Cruise
Bin the Brochure. This is Cruising,
Forget everything you think you know. Modern cruise holidays are floating festivals of fun, food, and discovery,
Let’s be honest. When you hear the words ‘cruise holiday’, what comes to mind? Shuffleboard? Formal dinners with people you don’t know? Well, it's time to send that outdated image on a one-way trip to the past. Today’s cruising is a completely different world. It’s rock-climbing walls and rooftop cinemas, Michelin-star chefs and West End-style shows, chic adult-only escapes and epic family adventures all on the same glorious ocean.
Imagine unpacking your suitcase just once, and letting your hotel do the travelling for you. One day you’re exploring the ancient streets of Rome, the next you’re sipping rosé on the French Riviera. A cruise holiday is your passport to the world, offering a seamless blend of thrilling discovery in port and incredible entertainment and relaxation while at sea. It’s time to find out what you’ve been missing.
Why a Cruise Holiday Totally Rules the Waves
Still not convinced? Here are three reasons why a holiday at sea might just be the best trip you ever take.
Unpack Once, See the World
This is the ultimate travel superpower. You settle into your cabin, unpack your bags, and that’s it. No more frantic packing, no more dragging suitcases through airports, no more checking in and out of hotels. Your floating resort glides you from one incredible destination to the next, often overnight, so you wake up refreshed and ready to explore somewhere new. It’s maximum adventure with minimum faff.
A Flavour for Every Traveller
The idea that all cruise ships are the same is a total myth. Want a non-stop, action-packed family holiday with waterparks and zip lines? There’s a ship for that. Fancy a sophisticated, adult-only escape with incredible food and a tattoo parlour? There’s a ship for that. Dreaming of a traditional, glamorous voyage with ballroom dancing and afternoon tea? You get the picture. Whatever your vibe, your perfect ship is out there.
All Aboard the Value Train
When you look at what’s included, cruise holidays offer incredible value for money. Your accommodation, a dazzling variety of food (from casual buffets to fine dining restaurants), a huge range of entertainment, and transport between countries are all typically included in the price. It makes budgeting for your trip a breeze, as most of your major costs are covered before you even step on board.
All Hands on Deck: Your Guide to Ocean Cruising
Ready to hit the high seas? Ocean cruising is all about scale, variety, and adventure. These floating resorts can take you anywhere, from the sun-drenched beaches of the Caribbean to the majestic fjords of Alaska. The ships themselves are destinations, packed with pools, theatres, spas, and more restaurants than you could get through in a week.
MSC Cruises
Think Italian glamour at sea. MSC ships are stylish, modern, and have a vibrant, European feel. They’re fantastic for families, with brilliant kids’ clubs, and offer a slice of Mediterranean sophistication at a great price.
Virgin Voyages
This is cruising, but not as you know it. Strictly for adults, Virgin’s ships are achingly cool, with rockstar-themed suites, a tattoo parlour, and amazing food. It’s less ‘cruise’ and more ‘festival at sea’.
NCL (Norwegian Cruise Line)
NCL champions ‘Freestyle Cruising’. That means no set dining times, a relaxed dress code, and total flexibility. They’re brilliant all-rounders with award-winning entertainment and a fun, casual American vibe.
P&O Cruises
Britain’s favourite cruise line. A trip with P&O feels like a home away from home, with familiar comforts like a proper brew and classic British grub. They have ships for both families and adults-only, often with a touch of Strictly sparkle.
Cunard
For a taste of the golden age of travel. Cunard is all about tradition, elegance, and a real sense of occasion. Think grand ballrooms, formal nights, and their iconic transatlantic crossings. A voyage with Cunard is a truly timeless experience.
Princess Cruises
Famous from ‘The Love Boat’, Princess offers a polished and premium cruising experience. They are renowned for great service, fantastic itineraries that take you all over the globe, and a classic, comfortable feel.
Celebrity Cruises
The definition of modern luxury. Celebrity’s ships are stunningly designed, with a focus on chic spaces, incredible food, and attentive service. It's an upscale experience that feels sophisticated but still relaxed and welcoming.
Royal Caribbean
Go big or go home! Royal Caribbean owns the market for mega-ships packed with mind-blowing activities. We’re talking surf simulators, ice skating rinks, zip lines, and colossal water slides. Unbeatable for families who want non-stop fun.
Marella Cruises (TUI)
Marella makes cruising easy and brilliant value. Most of their cruises are all-inclusive as standard (including tips!), and they fly from regional UK airports. It’s a relaxed, friendly, and hassle-free way to see the world.
Crystal Cruises
The pinnacle of ultra-luxury ocean cruising. Expect unparalleled service where staff know your name, all-inclusive Michelin-star level dining, and beautifully appointed suites. It’s an intimate and exceptionally elegant way to travel.
Go With the Flow: Discovering River Cruising
If ocean cruising is about the epic scale of the sea, river cruising is about intimate discovery. These smaller, elegant longships take you right into the heart of a country, docking in the centre of historic towns and cities. The journey itself is the star of the show, as you glide peacefully past castles, vineyards, and rolling countryside.
TUI River Cruises
A brilliant and affordable way to dip your toe into river cruising. TUI’s adult-focused ships are modern and relaxed, with flexible dining and a laid-back vibe. It’s all the scenery of a river cruise, but done your way.
AmaWaterways
A premium, family-owned line with a focus on active discovery. They are famous for their excellent food and wine, and for carrying a fleet of bicycles on board for guests to explore independently or on guided tours.
Emerald Cruises
Emerald offers stylish, contemporary ships with some clever innovations, like an indoor pool with a retractable roof that transforms into a cinema at night. They pack a huge amount of value into their inclusive fares.
Uniworld Boutique River Cruises
The most luxurious of them all. Each Uniworld ship is a unique, floating five-star hotel with opulent, one-of-a-kind decor. With all-inclusive fares and an exceptionally high staff-to-guest ratio, the service is second to none.
The First-Time Cruiser's Treasure Map
Pick Your Cabin Wisely
01
An inside cabin is cheapest, but a balcony gives you private outside space. If you’re worried about seasickness, choose a cabin in the middle of the ship on a lower deck, where you’ll feel the least movement.
02
The Drinks Package: Do the Maths
An all-inclusive drinks package can be great value if you enjoy several cocktails, speciality coffees, and glasses of wine a day. If you’re a light drinker, you’re probably better off paying as you go.
03
Don't Miss the Boat (Literally)
When you’re exploring in port, always keep an eye on the time. The ship runs on a strict schedule, and it will sail without you if you’re late. It’s not a myth!
04
Book Your Fun in Advance
On bigger ships, the best speciality restaurants, shows, and shore excursions get booked up fast. Use the cruise line’s app or website to reserve your spot before you even sail.
05
There’s an App for That
Nearly every cruise line has its own app. Download it before you go. It’s your key to the daily schedule, restaurant menus, ship maps, and booking activities.
06
Sea Days are for Exploring
Don’t just sit by the pool on a day at sea. Treat the ship as a destination in itself. Go for a walk on the promenade deck, try the climbing wall, join a trivia quiz, or find a quiet library. There's always something to do.
Ready to Set Sail?
A cruise holiday is a unique blend of adventure and ease, discovery and relaxation. It’s a chance to see a handful of the world’s most amazing places, all from the comfort of a world-class floating hotel. The only question left is: where to first?
Ready to find the voyage of a lifetime? 
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